Curriculum Intent

Media Studies explores the construction of media texts, considering how technical choices influence how ideas are communicated. We also study ways in which media organisations (such as film organisations, TV channels, magazines, social networks, websites) market, promote and brand themselves in a commercially competitive environment.  This is in order to develop students’ ability to understand how the media which surround us are created to influence our attitudes and behaviour.

Curriculum Features

Students will complete modules in  film language, image analysis and the convergent nature of media industries.  We will study Hollywood film, television sitcoms and music videos and their place in the entertainment industry.

 

Students will have the opportunity to use digital still and video cameras and software such as Corel Paintshop Pro

 

Overview

Year 9

 

 

Autumn

 

 

 

Area of study:

Hollywood Blockbuster: Skyfall

Hollywood Franchise:

Black Panther

Sitcoms:

Friends

Sitcoms:

I love Lucy, the IT Crowd

Music Videos - A history

Music Videos - Conventions

What should they know?

Cinematography :

Shot Types

Camera Angles

Types of sound

What the key elements of an image are

 

Stereotypes and countertypes of gender and ethnicity

Genre convention

Narrative

Location

Character Types

Audience Appeal - Uses and Gratifications

Key stages and developments in music video history

 

Key Developments in Music video technology

 

The importance of music videos to the music industry

 

Richard Dyer’s Star Theory

Editing techniques

 

Camera Movement

 

Symbolism

 

Audience Demographics

What should they be able to do?

Analyse how cinematography is used to convey meaning in key scenes with a focus on shots and angles

 

Explain how gender and ethnicity are represented in Black Panther

Identify the elements of an effective sitcom

 

Evaluate how Friends’ follows and subverts narrative formulae

Identify how character traits are communicated

Explain why different characters appeal to different audiences

Explain how a contemporary music videos  relates to previous established tropes

 

Explain how a music video can be used as convergent product

Create an artist to appeal to specific demographic

Create a product which employs film and media language to convey ideas about an artists

Key vocabulary

Connotations

Denotation

Diegetic

non-diegetic

Mise-en-scene

Stereotype

Countertype

Representation

Reinforce

Subvert

Equilibrium

Disequilibrium

Ensemble

Studio

Genre

Protagonist

Antagonist

Social Identity

Social Interaction

Escapism

 

 

Convergent

Synergy

Development

Trope

Convention

 

Demographics

Psychographics

 

Assessment

Analysis of the use of film language in the  Shanghai Scene

Image analysis and presentation of a series of stills from the film

An analysis of the use of genre convention in Episode One

Create a pitch and pilot outline for a sitcom set in Stockport

Analyse how Taylor Swift’s Bad Blood is created and distributed as a promotional tool

Create a storyboard for 15 shots a music video featuring an artist in specific genre

 

Term 1 Year 10

Term 2 Year 10

Term 3 Year 10

Term 4 Year 10

Term 5 Year 10

Term 6 Year 10

 

 

 

 

 

 

Half Term One

Introduction Media Studies


Key Concepts

 

Audience

Industry

Language

Contexts

Representation

 

A range of print of materials including:

 

No Time to Die Poster

The man With the Golden Gun Poster

 

 

Taylor Swift ‘The Man’ video

 

 

Assessment: Essay on ‘the Man’

 

 

Half term Two

 

The Film Industry

 

James Bond

No Time to Die Film and Website

 

 

 

Industry 

 

 

 

 

 

 

 

 

 

Assessment: Timed response on film marketing and film regulation

 

 

 

 

 

 

 

Half term 0ne

 

Music Videos and Promotion

 

Taylor Swift Website

 

Taylor Swift Social Media

 

Audience

Industry

Language

Contexts

Representation

 

 

Assessment: Analysis of Representation and language in ‘the Man’ and on the website

 

Half term Two

 

Radio Drama

 

The Archers

The Archers Website

 

 

 

 

Audience

Industry

 

 

 

 

 

 

Assessment: Timed response on how The Archers appeals to its audience

 

Half term One

 

Crime Drama

 

Luther

The Sweeney

 

 

Audience

Industry

Language

Contexts

Representation

 

 

 

 

 

 

Assessment: Essay on the use of Media Language in Luther

 

Half term Two

 

Revision

 

Introduction to non-Exam Assessment (Coursework)

 

 

 

 

 

 

 

 

 

 

 

 

Assessment : Create an idea for a film in the specified genre

 

Term 1 Year 11

Term 2 Year 11

Term 3 Year 11

Term 4 Year 11

Term 5 Year 11

 

 

 

 

 

Music Videos: Uptown Funk – Bruno Mars

 

Waterfalls- TLC

 

Bruno Mars – Website and social media

 

 

Fortnite and website

 

Assessment: Analysis of Representation context in music videos

 

 

Print Materials

 

GQ Magazine Cover

Pride Magazine Cover

This Girl Can Print Advert

Quality Street Print Advert

 

Revision for December Mock exams

 

Assessment: Mock Examination

 

Non-Exam Assessment

(Film Poster/DVD Cover)

 

The Sun Newspaper

The Sun website

 

 

 

 

 

 

Assessment: NEA completion

 

 

Revision

 

 

 

 

 

 

 

 

 

 

Assessment: Exam Practice

 

Revision

 

 

 

 

 

 

 

 

 

 

Final Exams

 

GCSE Exam Information: Exam Board, papers and topics (weighting and length of paper) WJEC /  Eduqas exam board   30 % Coursework 60% Exam

Useful links: 

https://www.eduqas.co.uk/qualifications/film-studies-gcse/#tab_keydocuments 

https://www.eduqas.co.uk/qualifications/media-studies-gcse/#tab_keydocuments 

https://www.youtube.com/watch?v=QcIy9NiNbmo

http://www.umsl.edu/~gradyf/theory/propp1.htm

Any enquiries about Media can be made by emailing the address below...

media.enquiries@wernethschool.com